Data Engineering Projects & Analytics Solutions

Challenge

Raw GA4 exports were inconsistent and difficult to reuse across teams and industries.

Solution

Medallion architecture (bronze, silver, gold) with dbt and Dataform. Specialized marts for user behavior, product interactions, and simulations. FinOps strategies for cost optimization. Data Studio (formally Looker Studio) dashboards for analytics delivery.

Results

Unified GA4 models enabling product insights and reliable KPI tracking. Cross-platform expertise in dbt and Dataform. Data Studio (formally Looker Studio) dashboards delivered to business teams. Saves 6 hours per week in analytics delivery.

Challenge

GA4 queries were inefficient with high costs and inconsistent patterns requiring refactoring.

Solution

Refactored queries with partitioning, clustering, and query optimization. Implemented cost monitoring and governance guidelines.

Results

Refactored GA4 workloads resulting in lower costs and improved query performance for analytics teams.

Challenge

Legacy Dataroma infrastructure was brittle and required migration to a modern platform.

Solution

Migrated to Modern Data Stack. Technical lead for multi-source integration (Catchr, Couchdrop) and DSP extraction via Couchdrop. Built dbt standards, documented platform, and delivered client training.

Results

Modern, scalable marketing analytics platform with standardized dbt practices and unified multi-source integration.

Challenge

Multi-store dashboards needed secure access, architecture refactoring, and monitoring for missing data.

Solution

Dashboard architecture redesign with Row-Level Security (RLS) for multi-store access. Built consolidated global dashboard and automated Slack alerting for missing store data. Performance optimization.

Results

Refactored dashboard platform with secure multi-store access, consolidated views, and automated monitoring.

Challenge

Multiple disparate data sources requiring consolidation. Time-consuming manual reporting and lack of confidence in numbers due to fragmented sources.

Solution

Medallion architecture (bronze, silver, gold) with Kestra orchestration. Airbyte for seamless source integration. Modular dbt models with marts layer. Automated retries, error handling, and data quality testing. Funnel integration for marketing analytics.

Results

More than 5 hours saved per week for reporting through automation. 100% confidence restored in numbers. Comprehensive monitoring of net sales, bundle performance, upsell rates, and customer acquisition costs.

Challenge

Data quality issues and dbt failures detected too late. Business teams lacked real-time KPI visibility.

Solution

Slack API integration with dbt and BigQuery. Automated alerts for test failures and pipeline errors. Scheduled business KPI reporting with thresholds. Interactive Slack commands for data access.

Results

Reduced time to detect failures through instant Slack notifications. Scheduled KPI delivery in team channels. Improved collaboration and faster incident response.